Uncategorized Personalisation: it seems to work, yet more than a third don't bother The coming of the New Year brings with it an annual rush of predictions on…OliverLuft6th February 2015
Uncategorized Publishers need social referrals: so why have so few tapped into Pinterest? Mention Drudge Report to any web publisher and they’re likely to grow wistful and yearn…OliverLuft16th January 2015
Uncategorized Social isn’t just bringing new skills to customer service – it can also change its function Picture the situation: your firm is an airline, a customer enraged by the delay in…OliverLuft9th January 2015
Uncategorized What major themes did we cover in this media recruitment blog in 2014? Trying to set the year gone in some kind of context is always tough -…OliverLuft23rd December 2014
Uncategorized Can gamification final make a mark on the recruitment sector in 2015? With Christmas round the corner you'd think weary journalists and bloggers would begin to relax,…OliverLuft12th December 2014
Uncategorized Are you successfully tracking your content marketing efforts? Content marketing. It's come to save us all, hasn't it? With consumers looking around every…OliverLuft24th November 2014
Uncategorized Programmatic ads, Martin Sorrell, and what they mean for agency and other media jobs A recent article in The Wall Street Journal summed it up succinctly: some brands, it…OliverLuft14th November 2014
Uncategorized Five key mistakes firms repeatedly make when recruiting senior executives Hiring the right senior talent into your business can be a time-consuming and expensive process.…OliverLuft11th November 2014
Uncategorized Paddy Power: edgy content marketing, banded ads If you're a upstart brand looking to carve a sizeable place in your market and…OliverLuft24th October 2014
Uncategorized Programmatic ads: can they disrupt agencies and threaten ad sales jobs? If you buy ad space on behalf of advertisers and a technology comes along that,…OliverLuft17th October 2014