Is the digital dream over for publishers? This week news out of BuzzFeed, VICE and…
Chris Sutcliffe22nd November 2017
Ad blocking was labelled as an existential threat to ad-supported digital content by some (including…
OliverLuft27th February 2017
By anyone’s standards 2016 has been a peculiar year. But, at Facebook HQ, the last…
OliverLuft20th December 2016
Little over a fortnight after Microsoft paid $26bn for the social network, LinkedIn has introduced…
OliverLuft29th June 2016
Last week, Martin wrote about how necessary content could make it simpler for B2B media firms to…
OliverLuft31st May 2016
The long-term viability of digital publications that rely on scaling audience has been called into…
Matt D'Cruz12th May 2016
Barely a month seems to go by without us writing about ad-blocking – if we’re…
OliverLuft9th March 2016
Brands, publishers and media owners are increasingly focused on tailoring content to meet the specific…
OliverLuft6th January 2016
With Christmas round the corner, some retail advertisers are raising fears about the effects the…
OliverLuft16th November 2015