Digital How publishers can wake from the digital dream Is the digital dream over for publishers? This week news out of BuzzFeed, VICE and…Chris Sutcliffe22nd November 2017
Uncategorized Why publishers no longer need to worry about ad blockers Ad blocking was labelled as an existential threat to ad-supported digital content by some (including…OliverLuft27th February 2017
Uncategorized What does Brexit mean for our various media sectors? It’s only two weeks since the EU referendum and media businesses and their employees are…Matt D'Cruz7th July 2016
Uncategorized Affiliate marketing: what is it, and how does it work? A colleague was recently sharing a cab with a senior sales director working for a…James Dodd1st July 2016
Uncategorized If the audience hates ads, what does the future of digital advertising look like? Last week, Martin wrote about how necessary content could make it simpler for B2B media firms to…OliverLuft31st May 2016
Uncategorized Publishers, how well do you know your audience? What are you doing to maximise its value? The long-term viability of digital publications that rely on scaling audience has been called into…Matt D'Cruz12th May 2016
Uncategorized Digital publishing means constant flux: get used to it, hire leaders who can adapt and react Sometimes the pace of change in publishing can be staggering. It seems not a month…Matt D'Cruz17th March 2016
Uncategorized If you're a media business, is there any real value to your content? From consumer publishers wrestling with whether or not to install paywalls, to information providers struggling…Matt D'Cruz10th December 2015
Uncategorized Ad blocking on mobile is small, but growing – experts warn against complacency With Christmas round the corner, some retail advertisers are raising fears about the effects the…OliverLuft16th November 2015
Uncategorized Online ads and blocking technology: an opportunity for publishers to get creative Web users find online advertising annoying, intrusive, often irrelevant, and a drag on browser speed.…Matt D'Cruz5th November 2015