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How publishers can wake from the digital dream

Is the digital dream over for publishers? This week news out of BuzzFeed, VICE and…
Chris Sutcliffe
Chris Sutcliffe22nd November 2017
Uncategorized

Why publishers no longer need to worry about ad blockers

Ad blocking was labelled as an existential threat to ad-supported digital content by some (including…
OliverLuft
OliverLuft27th February 2017
Uncategorized

What does Brexit mean for our various media sectors?

It’s only two weeks since the EU referendum and media businesses and their employees are…
Matt D'Cruz
Matt D'Cruz7th July 2016
Uncategorized

Affiliate marketing: what is it, and how does it work?

A colleague was recently sharing a cab with a senior sales director working for a…
James Dodd
James Dodd1st July 2016
Uncategorized

If the audience hates ads, what does the future of digital advertising look like?

Last week, Martin wrote about how necessary content could make it simpler for B2B media firms to…
OliverLuft
OliverLuft31st May 2016
Uncategorized

Publishers, how well do you know your audience? What are you doing to maximise its value?

The long-term viability of digital publications that rely on scaling audience has been called into…
Matt D'Cruz
Matt D'Cruz12th May 2016
Uncategorized

Digital publishing means constant flux: get used to it, hire leaders who can adapt and react

Sometimes the pace of change in publishing can be staggering. It seems not a month…
Matt D'Cruz
Matt D'Cruz17th March 2016
Uncategorized

If you're a media business, is there any real value to your content?

From consumer publishers wrestling with whether or not to install paywalls, to information providers struggling…
Matt D'Cruz
Matt D'Cruz10th December 2015
Uncategorized

Ad blocking on mobile is small, but growing – experts warn against complacency

With Christmas round the corner, some retail advertisers are raising fears about the effects the…
OliverLuft
OliverLuft16th November 2015
Uncategorized

Online ads and blocking technology: an opportunity for publishers to get creative

Web users find online advertising annoying, intrusive, often irrelevant, and a drag on browser speed.…
Matt D'Cruz
Matt D'Cruz5th November 2015
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