A colleague was recently sharing a cab with a senior sales director working for a…
James Dodd1st July 2016
The long-term viability of digital publications that rely on scaling audience has been called into…
Matt D'Cruz12th May 2016
Each week I receive roughly 150 marketing emails. The majority get deleted without any consideration…
OliverLuft3rd May 2016
Data, data, data... it's everywhere. Regardless of whether your role is commercial or creative, a…
OliverLuft13th March 2015
Content marketing. It's come to save us all, hasn't it? With consumers looking around every…
OliverLuft24th November 2014
Unless they've been on extended leave or in serious dereliction of their duties, senior…
OliverLuft14th August 2014
Social media may have brought a wholly new way for brands to engage with consumers…
OliverLuft9th April 2014
The traditional 'funnel' model used by marketers to map how consumers move from being interested…
OliverLuft25th March 2014
Remember the days when making a purchase meant having to drive to the shop and…
OliverLuft11th March 2014