Uncategorized Ad blocking on mobile is small, but growing – experts warn against complacency With Christmas round the corner, some retail advertisers are raising fears about the effects the…OliverLuft16th November 2015
Uncategorized Personalisation: it seems to work, yet more than a third don't bother The coming of the New Year brings with it an annual rush of predictions on…OliverLuft6th February 2015
Uncategorized Tesco's retail media revolution continues with health-themed 'hackathon' Tesco Labs, the supermarket's digital innovation wing, is running a 48-hour 'hackathon' next month to…OliverLuft26th August 2014
Uncategorized Retail media: Tesco Labs experiments with Google Glass for grocery shopping What does Tesco do? It's just a supermarket, right? Wrong. According to Angela Maurer, it's…OliverLuft27th June 2014
Uncategorized Marketing is getting personal: Showrooming and the rise of ‘Me-tail’ Remember the days when making a purchase meant having to drive to the shop and…OliverLuft11th March 2014
Uncategorized HMV, Jessops, Comet, and digital strategies It is too easy to say that a lack of a coherent digital is what…Martin Tripp15th January 2013
Uncategorized How much will augmented reality change the way we shop in-store and online? As the number of empty shops on UK High Streets increases, retailers are resorting to…Esther Gill20th January 2012
Uncategorized Augmented Reality T-shirts – anything in it for media recruitment? Clothing company Zappar takes augmented reality clothing to a whole new level. This year, the…Esther Gill10th December 2011