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Ad blocking on mobile is small, but growing – experts warn against complacency

With Christmas round the corner, some retail advertisers are raising fears about the effects the…
OliverLuft
OliverLuft16th November 2015
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Personalisation: it seems to work, yet more than a third don't bother

The coming of the New Year brings with it an annual rush of predictions on…
OliverLuft
OliverLuft6th February 2015
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Tesco's retail media revolution continues with health-themed 'hackathon'

Tesco Labs, the supermarket's digital innovation wing, is running a 48-hour 'hackathon' next month to…
OliverLuft
OliverLuft26th August 2014
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Retail media: Tesco Labs experiments with Google Glass for grocery shopping

What does Tesco do? It's just a supermarket, right? Wrong. According to Angela Maurer, it's…
OliverLuft
OliverLuft27th June 2014
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Marketing is getting personal: Showrooming and the rise of ‘Me-tail’

Remember the days when making a purchase meant having to drive to the shop and…
OliverLuft
OliverLuft11th March 2014
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HMV, Jessops, Comet, and digital strategies

It is too easy to say that a lack of a coherent digital is what…
Martin Tripp
Martin Tripp15th January 2013
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How much will augmented reality change the way we shop in-store and online?

As the number of empty shops on UK High Streets increases, retailers are resorting to…
Esther Gill
Esther Gill20th January 2012
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Augmented Reality T-shirts – anything in it for media recruitment?

Clothing company Zappar takes augmented reality clothing to a whole new level. This year, the…
Esther Gill
Esther Gill10th December 2011

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