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Your next executive appointment: a social media influencer

It’s all too easy nowadays for marketing messages to be avoided. In such a super-saturated…
OliverLuft
OliverLuft22nd September 2015
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Publishers need social referrals: so why have so few tapped into Pinterest?

Mention Drudge Report to any web publisher and they’re likely to grow wistful and yearn…
OliverLuft
OliverLuft16th January 2015
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Social isn’t just bringing new skills to customer service – it can also change its function

Picture the situation: your firm is an airline, a customer enraged by the delay in…
OliverLuft
OliverLuft9th January 2015
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Pinterest, Promoted Pins, and self-service social media ads for SMEs

Running a small business in the digital age isn’t always easy. The inherent problems associated…
OliverLuft
OliverLuft8th August 2014
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Don't bother with 'followers' and 'likes' for social media marketing, buy 'reach'

On an almost daily basis we're told how social media marketing can be a low-cost…
OliverLuft
OliverLuft11th July 2014
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How to do a quick social media audit and get a cheap and simple campaign off the ground

Have you dipped your toe in the world of social media? Have you set up…
OliverLuft
OliverLuft30th May 2014
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How Walt Disney uses social media to connect with audiences

Social media may have brought a wholly new way for brands to engage with consumers…
OliverLuft
OliverLuft9th April 2014

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