Picture the situation: your firm is an airline, a customer enraged by the delay in…
OliverLuft9th January 2015
Running a small business in the digital age isn’t always easy. The inherent problems associated…
OliverLuft8th August 2014
On an almost daily basis we're told how social media marketing can be a low-cost…
OliverLuft11th July 2014
Have you dipped your toe in the world of social media? Have you set up…
OliverLuft30th May 2014
Last month I tried to buy software online. I knew what I wanted, but when…
OliverLuft5th May 2014
Social media may have brought a wholly new way for brands to engage with consumers…
OliverLuft9th April 2014
The traditional 'funnel' model used by marketers to map how consumers move from being interested…
OliverLuft25th March 2014
As the massively under-priced IPO of Royal Mail showed last month, pricing of shares in…
Martin Tripp6th November 2013
An interesting evening at the Medical Society of London, where the Guild of Health Writers…
Martin Tripp17th September 2013