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How Walt Disney uses social media to connect with audiences

Social media may have brought a wholly new way for brands to engage with consumers…
OliverLuft
OliverLuft9th April 2014
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Marketing is getting personal: Showrooming and the rise of ‘Me-tail’

Remember the days when making a purchase meant having to drive to the shop and…
OliverLuft
OliverLuft11th March 2014
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Will sequential messaging take a foothold on the advertising and marketing sectors?

What does a typical night-in look like in 2014? X Factor on the TV? Youtube…
OliverLuft
OliverLuft24th February 2014
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Three great examples of content marketing in the financial sector

Libor, PPI, and high-profile stories about boardroom incompetence have done little to end the public…
OliverLuft
OliverLuft6th January 2014
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Media headhunters' view on Twitter – bubble or bargain?

As the massively under-priced IPO of Royal Mail showed last month, pricing of shares in…
Martin Tripp
Martin Tripp6th November 2013
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For our media executive search team Murdoch at 11th in Media 100 is too low

At this time every year, The Guardian publishes its Media 100 – a list of…
Martin Tripp
Martin Tripp17th September 2012
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Media recruiting: the career dangers of tweeting

This article first appeared in Press Gazette There was a minor palaver a couple of…
Martin Tripp
Martin Tripp1st May 2012
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A media search consultancy view on privacy, Twitter, and social media

  It’s been a funny week for privacy. First, Google launched their long-anticipated unified privacy…
Martin Tripp
Martin Tripp7th March 2012
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Content marketing means we're all editorial companies now – even media headhunters like us

  For some years now, media headhunters like us have been advising clients – banks,…
Martin Tripp
Martin Tripp8th February 2012
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