Uncategorized How Walt Disney uses social media to connect with audiences Social media may have brought a wholly new way for brands to engage with consumers…OliverLuft9th April 2014
Uncategorized Marketing is getting personal: Showrooming and the rise of ‘Me-tail’ Remember the days when making a purchase meant having to drive to the shop and…OliverLuft11th March 2014
Uncategorized Will sequential messaging take a foothold on the advertising and marketing sectors? What does a typical night-in look like in 2014? X Factor on the TV? Youtube…OliverLuft24th February 2014
Uncategorized Three great examples of content marketing in the financial sector Libor, PPI, and high-profile stories about boardroom incompetence have done little to end the public…OliverLuft6th January 2014
Uncategorized Media headhunters' view on Twitter – bubble or bargain? As the massively under-priced IPO of Royal Mail showed last month, pricing of shares in…Martin Tripp6th November 2013
Uncategorized For our media executive search team Murdoch at 11th in Media 100 is too low At this time every year, The Guardian publishes its Media 100 – a list of…Martin Tripp17th September 2012
Uncategorized Media recruiting: the career dangers of tweeting This article first appeared in Press Gazette There was a minor palaver a couple of…Martin Tripp1st May 2012
Uncategorized A media search consultancy view on privacy, Twitter, and social media It’s been a funny week for privacy. First, Google launched their long-anticipated unified privacy…Martin Tripp7th March 2012
Uncategorized Content marketing means we're all editorial companies now – even media headhunters like us For some years now, media headhunters like us have been advising clients – banks,…Martin Tripp8th February 2012