Uncategorized How analysis and data skills can change the way executives make big decisions One of the knock-on effects of digital technology is that like never before business leaders…OliverLuft26th September 2014
Uncategorized How Domino's pizza uses mobile marketing and ordering to drive sales None of us needs a technology worthy or a digital consultant on £100 an hour…OliverLuft19th September 2014
Uncategorized Tesco's retail media revolution continues with health-themed 'hackathon' Tesco Labs, the supermarket's digital innovation wing, is running a 48-hour 'hackathon' next month to…OliverLuft26th August 2014
Uncategorized Five ways data is holding back personalised, one-on-one marketing (the first five really, because there are loads…) Unless they've been on extended leave or in serious dereliction of their duties, senior…OliverLuft14th August 2014
Uncategorized Pinterest, Promoted Pins, and self-service social media ads for SMEs Running a small business in the digital age isn’t always easy. The inherent problems associated…OliverLuft8th August 2014
Uncategorized Make your content marketing programme sing with these ten webinar tips For business publishers webinars can be a dream. They offer a satisfying mixture of editorial…OliverLuft25th July 2014
Uncategorized Don't bother with 'followers' and 'likes' for social media marketing, buy 'reach' On an almost daily basis we're told how social media marketing can be a low-cost…OliverLuft11th July 2014
Uncategorized Retail media: Tesco Labs experiments with Google Glass for grocery shopping What does Tesco do? It's just a supermarket, right? Wrong. According to Angela Maurer, it's…OliverLuft27th June 2014
Uncategorized How Adidas is using content marketing around the World Cup Unless you've been living on another planet for the last few weeks, it would be…OliverLuft12th June 2014
Uncategorized How to do a quick social media audit and get a cheap and simple campaign off the ground Have you dipped your toe in the world of social media? Have you set up…OliverLuft30th May 2014