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How analysis and data skills can change the way executives make big decisions

One of the knock-on effects of digital technology is that like never before business leaders…
OliverLuft
OliverLuft26th September 2014
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How Domino's pizza uses mobile marketing and ordering to drive sales

None of us needs a technology worthy or a digital consultant on £100 an hour…
OliverLuft
OliverLuft19th September 2014
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Tesco's retail media revolution continues with health-themed 'hackathon'

Tesco Labs, the supermarket's digital innovation wing, is running a 48-hour 'hackathon' next month to…
OliverLuft
OliverLuft26th August 2014
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Five ways data is holding back personalised, one-on-one marketing (the first five really, because there are loads…)

  Unless they've been on extended leave or in serious dereliction of their duties, senior…
OliverLuft
OliverLuft14th August 2014
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Pinterest, Promoted Pins, and self-service social media ads for SMEs

Running a small business in the digital age isn’t always easy. The inherent problems associated…
OliverLuft
OliverLuft8th August 2014
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Make your content marketing programme sing with these ten webinar tips

For business publishers webinars can be a dream. They offer a satisfying mixture of editorial…
OliverLuft
OliverLuft25th July 2014
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Don't bother with 'followers' and 'likes' for social media marketing, buy 'reach'

On an almost daily basis we're told how social media marketing can be a low-cost…
OliverLuft
OliverLuft11th July 2014
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Retail media: Tesco Labs experiments with Google Glass for grocery shopping

What does Tesco do? It's just a supermarket, right? Wrong. According to Angela Maurer, it's…
OliverLuft
OliverLuft27th June 2014
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How Adidas is using content marketing around the World Cup

Unless you've been living on another planet for the last few weeks, it would be…
OliverLuft
OliverLuft12th June 2014
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How to do a quick social media audit and get a cheap and simple campaign off the ground

Have you dipped your toe in the world of social media? Have you set up…
OliverLuft
OliverLuft30th May 2014
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