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Tech brand publishing: Microsoft Stories tells the right tales

Imagine running a business where behind the scenes there wasn't just lots of dull clerical…
OliverLuft
OliverLuft14th May 2014
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Customer experience: it's more than social media and 'touchpoints'

Last month I tried to buy software online. I knew what I wanted, but when…
OliverLuft
OliverLuft5th May 2014
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How Walt Disney uses social media to connect with audiences

Social media may have brought a wholly new way for brands to engage with consumers…
OliverLuft
OliverLuft9th April 2014
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Beyond the broken funnel: six reason why changing to 'instant marketing' isn't easy

The traditional 'funnel' model used by marketers to map how consumers move from being interested…
OliverLuft
OliverLuft25th March 2014
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Marketing is getting personal: Showrooming and the rise of ‘Me-tail’

Remember the days when making a purchase meant having to drive to the shop and…
OliverLuft
OliverLuft11th March 2014
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Will sequential messaging take a foothold on the advertising and marketing sectors?

What does a typical night-in look like in 2014? X Factor on the TV? Youtube…
OliverLuft
OliverLuft24th February 2014
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Native ads: The Debrief, going mainstream and legal concerns when hitting it big

News came last week that Bauer Media was launching a multi-platform title called The Debrief.…
OliverLuft
OliverLuft11th February 2014
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PR jobs: digital skills are the new currency in communications

Whether the job title is Chief Communications Office, Head of Content or Director of Corporate…
OliverLuft
OliverLuft27th January 2014
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Three great examples of content marketing in the financial sector

Libor, PPI, and high-profile stories about boardroom incompetence have done little to end the public…
OliverLuft
OliverLuft6th January 2014
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Media headhunters' view: content marketing for financial services

With its traditional conservatism and complex regulations, the financial services industry doesn’t immediately strike you…
OliverLuft
OliverLuft16th December 2013
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