Uncategorized Tech brand publishing: Microsoft Stories tells the right tales Imagine running a business where behind the scenes there wasn't just lots of dull clerical…OliverLuft14th May 2014
Uncategorized Customer experience: it's more than social media and 'touchpoints' Last month I tried to buy software online. I knew what I wanted, but when…OliverLuft5th May 2014
Uncategorized How Walt Disney uses social media to connect with audiences Social media may have brought a wholly new way for brands to engage with consumers…OliverLuft9th April 2014
Uncategorized Beyond the broken funnel: six reason why changing to 'instant marketing' isn't easy The traditional 'funnel' model used by marketers to map how consumers move from being interested…OliverLuft25th March 2014
Uncategorized Marketing is getting personal: Showrooming and the rise of ‘Me-tail’ Remember the days when making a purchase meant having to drive to the shop and…OliverLuft11th March 2014
Uncategorized Will sequential messaging take a foothold on the advertising and marketing sectors? What does a typical night-in look like in 2014? X Factor on the TV? Youtube…OliverLuft24th February 2014
Uncategorized Native ads: The Debrief, going mainstream and legal concerns when hitting it big News came last week that Bauer Media was launching a multi-platform title called The Debrief.…OliverLuft11th February 2014
Uncategorized PR jobs: digital skills are the new currency in communications Whether the job title is Chief Communications Office, Head of Content or Director of Corporate…OliverLuft27th January 2014
Uncategorized Three great examples of content marketing in the financial sector Libor, PPI, and high-profile stories about boardroom incompetence have done little to end the public…OliverLuft6th January 2014
Uncategorized Media headhunters' view: content marketing for financial services With its traditional conservatism and complex regulations, the financial services industry doesn’t immediately strike you…OliverLuft16th December 2013