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Is Microsoft's LinkedIn deal as much about SaaS as ad money?

Little over a fortnight after Microsoft paid $26bn for the social network, LinkedIn has introduced…
OliverLuft
OliverLuft29th June 2016
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Microsoft to buy LinkedIn: a lot of money for an audience?

The proposed acquisition of LinkedIn by Microsoft raises an interesting question: how much would you…
Martin Tripp
Martin Tripp14th June 2016
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If the audience hates ads, what does the future of digital advertising look like?

Last week, Martin wrote about how necessary content could make it simpler for B2B media firms to…
OliverLuft
OliverLuft31st May 2016
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Business media firms – is your content necessary or just a nice-to-have?

Many people outside the commodities markets may not be aware of Argus Media. It is…
Martin Tripp
Martin Tripp26th May 2016
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Have e-books found their place in the publishing market?

It seems barely possible, but it’s less than a decade since Amazon boss Jeff Bezos…
Rebecca Davy
Rebecca Davy18th May 2016
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Publishers, how well do you know your audience? What are you doing to maximise its value?

The long-term viability of digital publications that rely on scaling audience has been called into…
Matt D'Cruz
Matt D'Cruz12th May 2016
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Is your firm using emojis in communications?

Each week I receive roughly 150 marketing emails. The majority get deleted without any consideration…
OliverLuft
OliverLuft3rd May 2016
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Want to hire good people? What perks and benefits do you offer?

In a candidate-driven jobs market smart employers need to go the extra mile to secure…
OliverLuft
OliverLuft26th April 2016
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Salaries: why it's not always about what you get paid

A radio programme this week explored the sensitivity around wages. Radio 4’s The Joy of…
Martin Tripp
Martin Tripp22nd April 2016
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Listen to your media headhunter, it might just change your life…

"The opportunity of a lifetime only lasts as long as the lifetime of the opportunity."…
Martin Tripp
Martin Tripp14th April 2016
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