Uncategorized Is Microsoft's LinkedIn deal as much about SaaS as ad money? Little over a fortnight after Microsoft paid $26bn for the social network, LinkedIn has introduced…OliverLuft29th June 2016
Uncategorized Microsoft to buy LinkedIn: a lot of money for an audience? The proposed acquisition of LinkedIn by Microsoft raises an interesting question: how much would you…Martin Tripp14th June 2016
Uncategorized If the audience hates ads, what does the future of digital advertising look like? Last week, Martin wrote about how necessary content could make it simpler for B2B media firms to…OliverLuft31st May 2016
Uncategorized Business media firms – is your content necessary or just a nice-to-have? Many people outside the commodities markets may not be aware of Argus Media. It is…Martin Tripp26th May 2016
Uncategorized Have e-books found their place in the publishing market? It seems barely possible, but it’s less than a decade since Amazon boss Jeff Bezos…Rebecca Davy18th May 2016
Uncategorized Publishers, how well do you know your audience? What are you doing to maximise its value? The long-term viability of digital publications that rely on scaling audience has been called into…Matt D'Cruz12th May 2016
Uncategorized Is your firm using emojis in communications? Each week I receive roughly 150 marketing emails. The majority get deleted without any consideration…OliverLuft3rd May 2016
Uncategorized Want to hire good people? What perks and benefits do you offer? In a candidate-driven jobs market smart employers need to go the extra mile to secure…OliverLuft26th April 2016
Uncategorized Salaries: why it's not always about what you get paid A radio programme this week explored the sensitivity around wages. Radio 4’s The Joy of…Martin Tripp22nd April 2016
Uncategorized Listen to your media headhunter, it might just change your life… "The opportunity of a lifetime only lasts as long as the lifetime of the opportunity."…Martin Tripp14th April 2016