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Curating content: how brands can become trusted voices

In 2013, communications strategist Zan McCulloch-Lussier wrote about the overwhelming torrent of content that consumers…
Martin Tripp
Martin Tripp23rd October 2015
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Become a trusted voice: what content marketers can learn from media brands

Among newsstand titles, what do the Daily Mail, The Economist, and The Wall Street Journal have…
Martin Tripp
Martin Tripp7th October 2015
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Make your content marketing programme sing with these ten webinar tips

For business publishers webinars can be a dream. They offer a satisfying mixture of editorial…
OliverLuft
OliverLuft25th July 2014
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Tech brand publishing: Microsoft Stories tells the right tales

Imagine running a business where behind the scenes there wasn't just lots of dull clerical…
OliverLuft
OliverLuft14th May 2014
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Beyond the broken funnel: six reason why changing to 'instant marketing' isn't easy

The traditional 'funnel' model used by marketers to map how consumers move from being interested…
OliverLuft
OliverLuft25th March 2014
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Guardian Labs and the play for native advertising

Banner advertising has long been the established method by which digital publishers generate income -…
Albert Ng
Albert Ng21st March 2014

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