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How chasing “hits” has failed publishers

Most digital media businesses are slaves to the ‘hit’ – the number of clicks on…
Chris Sutcliffe
Chris Sutcliffe31st October 2017
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How Improbable’s SpatialOS may revolutionise your business

By now, you have probably heard about Improbable, the virtual simulation start-up that raised $502m…
James Dodd
James Dodd17th May 2017
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If you're a media business, is there any real value to your content?

From consumer publishers wrestling with whether or not to install paywalls, to information providers struggling…
Matt D'Cruz
Matt D'Cruz10th December 2015
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Native advertising: it’s not just readers that need to know what’s an ad and what’s editorial

As media headhunters it’s common for our conversations with senior editorial and commercial people -…
Albert Ng
Albert Ng23rd June 2015
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Are you successfully tracking your content marketing efforts?

Content marketing. It's come to save us all, hasn't it? With consumers looking around every…
OliverLuft
OliverLuft24th November 2014
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Looking for a job with newspaper group? Make sure you understand data…

If you’ve been following my recent posts, you'll know I’ve been spending the last few…
Matt D'Cruz
Matt D'Cruz18th July 2014
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Brands are getting interested in 'efficacy' – how digital media helps firms get what they plan for

In recent weeks the concept of Efficacy has become something we have been thinking about…
Alan England
Alan England1st May 2014
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Guardian Labs and the play for native advertising

Banner advertising has long been the established method by which digital publishers generate income -…
Albert Ng
Albert Ng21st March 2014
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Careers in journalism: what have I learned in fifteen years as a media headhunter?

This article first appeared in Press Gazette Last month marked fifteen years since I became…
Martin Tripp
Martin Tripp1st January 2012
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Changing face of media – fifteen years as a headhunter

Today marks fifteen years since I first became a media headhunter. It is astonishing how…
Martin Tripp
Martin Tripp9th December 2011
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