AdvertisingDigital How chasing “hits” has failed publishers Most digital media businesses are slaves to the ‘hit’ – the number of clicks on…Chris Sutcliffe31st October 2017
Uncategorized How Improbable’s SpatialOS may revolutionise your business By now, you have probably heard about Improbable, the virtual simulation start-up that raised $502m…James Dodd17th May 2017
Uncategorized If you're a media business, is there any real value to your content? From consumer publishers wrestling with whether or not to install paywalls, to information providers struggling…Matt D'Cruz10th December 2015
Uncategorized Native advertising: it’s not just readers that need to know what’s an ad and what’s editorial As media headhunters it’s common for our conversations with senior editorial and commercial people -…Albert Ng23rd June 2015
Uncategorized Are you successfully tracking your content marketing efforts? Content marketing. It's come to save us all, hasn't it? With consumers looking around every…OliverLuft24th November 2014
Uncategorized Looking for a job with newspaper group? Make sure you understand data… If you’ve been following my recent posts, you'll know I’ve been spending the last few…Matt D'Cruz18th July 2014
Uncategorized Brands are getting interested in 'efficacy' – how digital media helps firms get what they plan for In recent weeks the concept of Efficacy has become something we have been thinking about…Alan England1st May 2014
Uncategorized Guardian Labs and the play for native advertising Banner advertising has long been the established method by which digital publishers generate income -…Albert Ng21st March 2014
Uncategorized Careers in journalism: what have I learned in fifteen years as a media headhunter? This article first appeared in Press Gazette Last month marked fifteen years since I became…Martin Tripp1st January 2012
Uncategorized Changing face of media – fifteen years as a headhunter Today marks fifteen years since I first became a media headhunter. It is astonishing how…Martin Tripp9th December 2011