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If the audience hates ads, what does the future of digital advertising look like?

Last week, Martin wrote about how necessary content could make it simpler for B2B media firms to…
OliverLuft
OliverLuft31st May 2016
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Ad blocking on mobile is small, but growing – experts warn against complacency

With Christmas round the corner, some retail advertisers are raising fears about the effects the…
OliverLuft
OliverLuft16th November 2015
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Online ads and blocking technology: an opportunity for publishers to get creative

Web users find online advertising annoying, intrusive, often irrelevant, and a drag on browser speed.…
Matt D'Cruz
Matt D'Cruz5th November 2015
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Native advertising: it’s not just readers that need to know what’s an ad and what’s editorial

As media headhunters it’s common for our conversations with senior editorial and commercial people -…
Albert Ng
Albert Ng23rd June 2015
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Guardian Labs and the play for native advertising

Banner advertising has long been the established method by which digital publishers generate income -…
Albert Ng
Albert Ng21st March 2014
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Native ads: The Debrief, going mainstream and legal concerns when hitting it big

News came last week that Bauer Media was launching a multi-platform title called The Debrief.…
OliverLuft
OliverLuft11th February 2014
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The Sun's paywall: will it generate enough to secure media jobs?

When it introduced its paywall in August, The Sun became the first tabloid in the…
Albert Ng
Albert Ng24th January 2014
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Media Headhunters' View: native advertising is here…and don't brands seem to love it?

When you click to a web page how often do you notice the adverts that…
OliverLuft
OliverLuft2nd December 2013

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