Uncategorized If the audience hates ads, what does the future of digital advertising look like? Last week, Martin wrote about how necessary content could make it simpler for B2B media firms to…OliverLuft31st May 2016
Uncategorized Ad blocking on mobile is small, but growing – experts warn against complacency With Christmas round the corner, some retail advertisers are raising fears about the effects the…OliverLuft16th November 2015
Uncategorized Online ads and blocking technology: an opportunity for publishers to get creative Web users find online advertising annoying, intrusive, often irrelevant, and a drag on browser speed.…Matt D'Cruz5th November 2015
Uncategorized Native advertising: it’s not just readers that need to know what’s an ad and what’s editorial As media headhunters it’s common for our conversations with senior editorial and commercial people -…Albert Ng23rd June 2015
Uncategorized Guardian Labs and the play for native advertising Banner advertising has long been the established method by which digital publishers generate income -…Albert Ng21st March 2014
Uncategorized Native ads: The Debrief, going mainstream and legal concerns when hitting it big News came last week that Bauer Media was launching a multi-platform title called The Debrief.…OliverLuft11th February 2014
Uncategorized The Sun's paywall: will it generate enough to secure media jobs? When it introduced its paywall in August, The Sun became the first tabloid in the…Albert Ng24th January 2014
Uncategorized Media Headhunters' View: native advertising is here…and don't brands seem to love it? When you click to a web page how often do you notice the adverts that…OliverLuft2nd December 2013