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Wikipedia founder to combat fake news with new website

Jimmy Wales, the founder of Wikipedia, has launched a new website to help combat fake…
OliverLuft
OliverLuft25th April 2017
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How Donald Trump used Facebook Live to help win the election

  In a previous post, we looked at the broad role the media played in…
OliverLuft
OliverLuft15th November 2016
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What can we learn from media changes in the 20 years since I became a headhunter?

2016 marks twenty years since I became a headhunter. While that makes me feel incredibly…
Martin Tripp
Martin Tripp14th January 2016
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Publishers need social referrals: so why have so few tapped into Pinterest?

Mention Drudge Report to any web publisher and they’re likely to grow wistful and yearn…
OliverLuft
OliverLuft16th January 2015
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Social isn’t just bringing new skills to customer service – it can also change its function

Picture the situation: your firm is an airline, a customer enraged by the delay in…
OliverLuft
OliverLuft9th January 2015
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Pinterest, Promoted Pins, and self-service social media ads for SMEs

Running a small business in the digital age isn’t always easy. The inherent problems associated…
OliverLuft
OliverLuft8th August 2014
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Make your content marketing programme sing with these ten webinar tips

For business publishers webinars can be a dream. They offer a satisfying mixture of editorial…
OliverLuft
OliverLuft25th July 2014
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How Adidas is using content marketing around the World Cup

Unless you've been living on another planet for the last few weeks, it would be…
OliverLuft
OliverLuft12th June 2014
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How to do a quick social media audit and get a cheap and simple campaign off the ground

Have you dipped your toe in the world of social media? Have you set up…
OliverLuft
OliverLuft30th May 2014
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Brands are getting interested in 'efficacy' – how digital media helps firms get what they plan for

In recent weeks the concept of Efficacy has become something we have been thinking about…
Alan England
Alan England1st May 2014
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