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Don't bother with 'followers' and 'likes' for social media marketing, buy 'reach'

On an almost daily basis we're told how social media marketing can be a low-cost…
OliverLuft
OliverLuft11th July 2014
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Martin Tripp Associates: what sectors and job titles do we recruit for?

Last month, I had a surprising conversation with a regular media client. He's used Martin…
Martin Tripp
Martin Tripp8th July 2014
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Educational publishing: Are MOOCs better suited to corporate learning than high ed?

Until recently, Massive Open Online Course (MOOCs) were seen as one – if not, the…
Alan England
Alan England30th June 2014
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Retail media: Tesco Labs experiments with Google Glass for grocery shopping

What does Tesco do? It's just a supermarket, right? Wrong. According to Angela Maurer, it's…
OliverLuft
OliverLuft27th June 2014
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Selling digital space: how advertising salespeople can avoid being left behind

Even the most superficial reader of newspaper websites can't fail to notice the abundance of…
Matt D'Cruz
Matt D'Cruz20th June 2014
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Understanding customers is key to developing media for professional services

In the last two years we have worked closely with several key firms producing successful…
Albert Ng
Albert Ng18th June 2014
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How Adidas is using content marketing around the World Cup

Unless you've been living on another planet for the last few weeks, it would be…
OliverLuft
OliverLuft12th June 2014
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How to do a quick social media audit and get a cheap and simple campaign off the ground

Have you dipped your toe in the world of social media? Have you set up…
OliverLuft
OliverLuft30th May 2014
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Educational publishing jobs: the future is developing customisable e-learning content and platforms

For educators, students, parents, and politicians the shift to online learning presents an opportunity to…
Alan England
Alan England29th May 2014
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Workflow and data-analysis tools are changing legal publishing – and others

Publishing for the professional services used to be a sedate affair: a magazine would come…
Albert Ng
Albert Ng16th May 2014
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