Uncategorized Don't bother with 'followers' and 'likes' for social media marketing, buy 'reach' On an almost daily basis we're told how social media marketing can be a low-cost…OliverLuft11th July 2014
Uncategorized Martin Tripp Associates: what sectors and job titles do we recruit for? Last month, I had a surprising conversation with a regular media client. He's used Martin…Martin Tripp8th July 2014
Uncategorized Educational publishing: Are MOOCs better suited to corporate learning than high ed? Until recently, Massive Open Online Course (MOOCs) were seen as one – if not, the…Alan England30th June 2014
Uncategorized Retail media: Tesco Labs experiments with Google Glass for grocery shopping What does Tesco do? It's just a supermarket, right? Wrong. According to Angela Maurer, it's…OliverLuft27th June 2014
Uncategorized Selling digital space: how advertising salespeople can avoid being left behind Even the most superficial reader of newspaper websites can't fail to notice the abundance of…Matt D'Cruz20th June 2014
Uncategorized Understanding customers is key to developing media for professional services In the last two years we have worked closely with several key firms producing successful…Albert Ng18th June 2014
Uncategorized How Adidas is using content marketing around the World Cup Unless you've been living on another planet for the last few weeks, it would be…OliverLuft12th June 2014
Uncategorized How to do a quick social media audit and get a cheap and simple campaign off the ground Have you dipped your toe in the world of social media? Have you set up…OliverLuft30th May 2014
Uncategorized Educational publishing jobs: the future is developing customisable e-learning content and platforms For educators, students, parents, and politicians the shift to online learning presents an opportunity to…Alan England29th May 2014
Uncategorized Workflow and data-analysis tools are changing legal publishing – and others Publishing for the professional services used to be a sedate affair: a magazine would come…Albert Ng16th May 2014