Uncategorized Tech brand publishing: Microsoft Stories tells the right tales Imagine running a business where behind the scenes there wasn't just lots of dull clerical…OliverLuft14th May 2014
Uncategorized Customer experience: it's more than social media and 'touchpoints' Last month I tried to buy software online. I knew what I wanted, but when…OliverLuft5th May 2014
Uncategorized Brands are getting interested in 'efficacy' – how digital media helps firms get what they plan for In recent weeks the concept of Efficacy has become something we have been thinking about…Alan England1st May 2014
Uncategorized Want an editorial job on a newspaper? How are your data skills? Over the course of a few short years digital technology has fundamentally changed our publishing…Matt D'Cruz25th April 2014
Uncategorized How Walt Disney uses social media to connect with audiences Social media may have brought a wholly new way for brands to engage with consumers…OliverLuft9th April 2014
Uncategorized It isn't just publishing businesses that need to think about mobile first A publishing revolution is taking place and industries of all shapes and sizes need to…Alan England31st March 2014
Uncategorized Beyond the broken funnel: six reason why changing to 'instant marketing' isn't easy The traditional 'funnel' model used by marketers to map how consumers move from being interested…OliverLuft25th March 2014
Uncategorized Guardian Labs and the play for native advertising Banner advertising has long been the established method by which digital publishers generate income -…Albert Ng21st March 2014
Uncategorized A Bill of Rights for the web: Berners-Lee's impossible dream The inventor of the world wide web, Sir Tim Berners-Lee, has called for a Bill…Martin Tripp13th March 2014
Uncategorized Marketing is getting personal: Showrooming and the rise of ‘Me-tail’ Remember the days when making a purchase meant having to drive to the shop and…OliverLuft11th March 2014