Uncategorized If you're a media business, is there any real value to your content? From consumer publishers wrestling with whether or not to install paywalls, to information providers struggling…Matt D'Cruz10th December 2015
Uncategorized Amazon throws its weight around in the e-books market – how should publishers respond? It’s hard to believe that Amazon was founded twenty-one years ago. Since their establishment in…Rebecca Davy5th December 2015
Uncategorized How do media firms prepare for an uncertain future? "There are known knowns. These are things we know that we know. There are known…Martin Tripp25th November 2015
Uncategorized Ad blocking on mobile is small, but growing – experts warn against complacency With Christmas round the corner, some retail advertisers are raising fears about the effects the…OliverLuft16th November 2015
Uncategorized Online ads and blocking technology: an opportunity for publishers to get creative Web users find online advertising annoying, intrusive, often irrelevant, and a drag on browser speed.…Matt D'Cruz5th November 2015
Uncategorized Curating content: how brands can become trusted voices In 2013, communications strategist Zan McCulloch-Lussier wrote about the overwhelming torrent of content that consumers…Martin Tripp23rd October 2015
Uncategorized Brand purpose: the next big recruiting tool for corporate business? Social responsibility is an increasingly significant issue in the make-up of our leading corporations, but…OliverLuft19th October 2015
Uncategorized Key skills for sales leaders in the business information sector One the key characteristics that singles out a high-quality business information firm is an ability…Albert Ng12th October 2015
Uncategorized Become a trusted voice: what content marketers can learn from media brands Among newsstand titles, what do the Daily Mail, The Economist, and The Wall Street Journal have…Martin Tripp7th October 2015
Uncategorized Recruiting publishers: the new skills media businesses need During the course of the last few weeks I've had many conversations with senior figures…Matt D'Cruz1st October 2015